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One Thing Most solopreneurs Don’t Do That Limits Their Growth

one thing most solopreneurs don't do that limits their growth

November 21, 2023

I’m Kavita
A Jungian Business and Success coach, a highly-sensitive woman and an empath. A mother of two beautiful boys, and a serial entrepreneur.
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One thing most solopreneurs don’t do that limits their growth

The Essential Element Most Solopreneurs Overlook for Business Growth (one thing most solopreneurs don’t do that limits their growth)

Are you a solopreneur striving for success and growth in your business? In this week’s episode of the Soulful Entrepreneur Podcast, Kavita Melwani sheds light on a critical aspect that is often overlooked by entrepreneurs, hindering their journey towards achieving their true potential. Join her as she discusses one thing most solopreneurs don’t do that limits their growth.

Success, as Kavita suggests, should be defined on your own terms, and not based on external influences or societal expectations. Once you have a clear understanding of what success means to you, it’s time to address the essential element that could be impeding your progress—planning.

Whilst you may often find yourself deeply engrossed in the day-to-day operations of running your business—working on marketing strategies, attending events, and catering to administrative and financial tasks—there’s a need to allocate time for comprehensive and strategic planning. Kavita emphasizes that planning goes beyond just organizing your daily tasks; it extends to encompassing your week, month, quarter, and year, holding utmost significance in realizing your vision of success.

The reluctance to invest time in planning often stems from the misconception that it takes away from engaging in more ‘productive’ activities related to the business. However, Kavita debunks this myth by highlighting the transformative impact of structured and consistent planning on a business’s trajectory. It’s a catalyst for self-improvement, stimulating internal advancements that are vital for business and personal growth.

Acknowledging that planning can be challenging when done alone, Kavita invites solopreneurs to embark on the journey of introspection and strategizing together. Through insightful guidance and a collaborative approach, you can glean the benefits of shared energy and diverse perspectives. In this context, she extends an invitation to the upcoming planning event on December 1st, offering a supportive communal setting for entrepreneurs to envision and set in motion their plans for the upcoming year.

For those inclined towards independent planning, Kavita provides a three-step framework that entails a thorough reflection on past activities, evaluating their efficacy, and devising an optimized plan for the future. It’s a simple yet powerful method that serves as a springboard for embarking on a transformative planning process.

The message resonating from this podcast episode is clear—the significance of planning as an integral component for solopreneurial success cannot be overstated. By taking a step back from the daily grind to undertake a mindful and purposeful examination of your business, you can elevate your approach, optimize your activities, and set the stage for a fulfilling and fruitful year ahead.

As you venture forth on your solopreneurial journey, don’t underestimate the power of deliberate planning. Embrace this vital element and witness the remarkable growth and fulfillment it brings to both your business and your personal development.

Make a conscious decision to invest in your future success by prioritizing mindful planning. Your entrepreneurial pursuits and personal growth are inherently intertwined. Let your planning be the foundation upon which you build a thriving and purposeful enterprise.

To delve deeper into the nuances of planning and embark on this transformative journey alongside fellow entrepreneurs, mark your calendar for December 1st and join Kavita in the immersive planning event. Alternatively, embrace the three-step framework outlined and embark on your personalized planning quest.

As we draw this episode to a close, let this be a gentle reminder to all solopreneurs—take the time to plan, and pave the way for an extraordinary year ahead.

Until next time, take good care and embrace the power of intentional planning.

Key Topics for This Episode

Primary topic: Importance of Planning for Solopreneurs

  • Defining Success on Your Own Terms
  • Importance of defining success for yourself
  • Not relying on others’ definitions of success
  • Neglecting Planning as Entrepreneurs
  • Focus on day-to-day operations and tasks
  • Overlooking the importance of planning for long-term success
  • The Role of Regular Planning
  • Planning for day, week, month, quarter, and year
  • Need for a consistent process for assessment and improvement
  • Challenges in Prioritizing Planning
  • Balancing time for planning and business operations
  • Overcoming the reluctance to take time away from the business for planning

Primary topic: Planning for Long-Term Success

  • Assessing Past Activities
  • Conducting a time audit of past years
  • Evaluating time spent on marketing and other business activities
  • Identifying What Works
  • Determining activities yielding positive results
  • Recognizing intangible benefits from certain activities
  • Making Decisions and Implementing Changes
  • Choosing to continue or discontinue certain activities
  • Identifying areas of improvement and planning for changes

Primary topic: Upcoming Planning Event

  • Offering Support for Planning
  • Announcement of a planning event on December 1
  • Encouraging participation in community-oriented planning
  • Alternative Individual Planning Steps
  • Providing a three-step individual planning process
  • Empowering solopreneurs to plan on their own if they prefer
  • Emphasizing the Simplicity and Importance of Planning
  • Highlighting the simple nature of planning
  • Emphasizing the necessity and impact of planning for solopreneur growth

Analogy for This Episode (One Thing Most Solopreneurs Don’t Do That Limits Their Growth)

Planning for success as a solopreneur is like being the captain of your own ship. You’re out at sea, navigating through different conditions and obstacles, and it’s crucial to periodically check the map, adjust your course, and ensure your ship is well-maintained. Just like a captain plans for the journey ahead, solopreneurs need to regularly assess their business, identify what’s working, what needs improvement, and chart a course for their success. It’s all about taking the time to plan and steer the ship in the right direction to reach your desired destination.

Transcript of This Episode (One Thing Most Solopreneurs Don’t Do That Limits Their Growth)

Kavita Melwani [00:00:00]:

You. Hello, soulful entrepreneurs. Welcome to this week’s episode of the podcast. So this week I want to talk about something that most of you don’t do that is stopping you from reaching your levels of success, the levels of success that are possible for you. And that, by the way, if you haven’t listened to my episode on determining what is your definition of success and why that’s important, I will have that linked in the show notes. Because success needs to be defined on your own terms, not what other people tell you is success. So first, what is the type of success that you’re looking for? How do you define success for yourself? So once you have that in mind and you want to move forward, most of the time as entrepreneurs, we are working our business. We’re working on our marketing.

Kavita Melwani [00:01:01]:

We’re maybe learning, we’re trying to learn newest trends and strategies. We are maybe attending in person events, online events. We are connecting with other people and working on the administrative stuff, the financial stuff, all the things that it takes to run a business. And we often neglect this one thing, which is about really planning. Now, when I talk about planning, I’m not just talking about planning your day. I’m talking about planning your week, your month, your quarter, your year, and having a process that you follow to assess, to take a look at what you have done and what changes you need to make moving forward, if any. And sometimes it’s not actually a change that’s external, it’s an internal change, right? A lot of times that’s the case. But if you’re not doing this on a regular basis, if you’re not planning, if you’re not looking at what you have done and what worked for you and things you want to change and having your success vision, then you are missing out on reaching the level of success that you desire.

Kavita Melwani [00:02:22]:

And so planning is really important. It’s very difficult to do on your own. Most people don’t want to spend time on this because they feel like they’re taking away from their business, right. I could be markeTing, I could be talking to other people. I could be working with clients. I could be doing all these other things instead of being, working away from my business, looking at what I’m doing and making it better. If you don’t have a process that you follow, I’m going to encourage you to start, start today with something small. Maybe you look at your week, maybe you look at your month, maybe you look at every time you do something that has to do with marketing and do some kind of assessment for that look at one aspect of your business and start to examine that aspect and see what can be done differently.

Kavita Melwani [00:03:24]:

And then create a system for yourself where you’re visiting that every week, every month, every time the event happens, something that is regular. So planning for the year ahead is also important. Most people wait till the new year to set the resolutions and then the year gets started and we get busy. Okay. So I have attended in the past events that help me plan for my year ahead. Whenever I’ve done that, I have a much better year. So this time, if you want to do a planning with me, I am going to have an event on December 1. That is exactly that.

Kavita Melwani [00:04:08]:

It is about you looking at your business and making plans for the year ahead, how to spend your time, and what kind of marketing makes sense for you. And so that way you can start the year off with a plan in place. And sometimes if you do that ahead of time, then you can start to put the pieces in place so that you can start the year off doing what you need to do. Okay? So if that’s something that interests you, you would like to do it in a community. It’s more fun. You can have the energy of other people. I’m going to have this on December 1. There’ll be a registration link in the show notes.

Kavita Melwani [00:04:47]:

I’d love for you to join me. If you don’t want to do it in an event format, then I will give you three steps that you can do on your own right now. So first, I want you to take a look at your year, or maybe even the last two to three years in your business and do a time audit of how you’ve been spending your time, how you’ve been marketing, and then connect with those things. Step two, and see what is working for you. And working could be based on the results that you’re receiving from those. Or it could also be things that you are enjoying and you’re receiving something that may not be as tangible from those activities. Assessing all of that. And then the third part of it is deciding what you will continue next year, where the gaps are, if you’re going to let go of some things, where the gaps are, or what are some things that you’re going to continue but you can improve, and then how you can improve that and then set into place a plan for yourself for the year ahead.

Kavita Melwani [00:05:57]:

Now, it sounds simple. It is simple, but it’s not always easy. So you can follow that format if you like, or you can come to my planning day so that we can work together and create this for you. It’s completely up to you. And all I’m saying is, as a solopreneur, planning is essential. Taking this time away from your business so that you can look at it and improve as an owner. Improve your mindset, improve your activities, improve how you spend your time. You will continue to grow as a spiritual entrepreneur and as an individual.

Kavita Melwani [00:06:36]:

So it’s a short episode this week. I just wanted to come to you and suggest that you take some time to plan. And again, if you want to attend the event, you can do that. Either way, it’s time to go plan your year ahead until next week. Take good care.

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