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One Strategy to Improve Your Client Attraction

One Strategy to Improve Your Client Attraction

February 15, 2024

I’m Kavita
A Jungian Business and Success coach, a highly-sensitive woman and an empath. A mother of two beautiful boys, and a serial entrepreneur.
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One Strategy to Improve Your Client Attraction

The Soulful Approach to Client Attraction: Nurturing Genuine Connections for Business Success
Are you an entrepreneur seeking to attract and retain clients in a soulful, aligned manner? Look no further than the Soulful Entrepreneurs Club podcast where Kavita Melwani, a master certified success and business coach, shares invaluable insights to empower spiritually-led businesses in running purposeful and profitable enterprises.

In a recent episode, Kavita discussed a pressing question faced by many entrepreneurs – how to attract clients effectively. Through her extensive experience as an entrepreneur and coach, Kavita addressed the nuances of client attraction strategies, shedding light on the importance of genuine connections and nurturing relationships.

She emphasizes that while many entrepreneurs cite social media as their primary client attraction tool, the intricacies involved demand careful consideration. From choosing the right platform to posting frequency and content types, the social media approach requires a cohesive strategy tailored to your business’s authentic essence.

One specific strategy Kavita delves into is the direct message approach. She candidly examines the prevalent pitfalls of disingenuous outreach and highlights the need for authentic, value-driven connections. Drawing from her personal experiences, Kavita stresses the significance of building relationships founded on trust and alignment, rather than succumbing to transactional interactions.

A key takeaway from this enlightening episode is the need for a nurturing component in client attraction strategies. Kavita insightfully points out the often overlooked aspect of nurturing connections with past, current, and potential clients. This nurturing, genuine approach involves offering value, building trust, and genuinely seeking to contribute to others’ lives, all without the expectation of immediate returns.

Moreover, Kavita underlines the vital role of the energy and mindset that entrepreneurs bring to their client interactions. Drawing parallels to real-world scenarios, she contrasts the impact of pushy sales tactics with genuinely helpful and welcoming approaches. The lesson is clear – the energy and intent behind client interactions significantly influence the outcomes.

The podcast episode concludes with a powerful call-to-action for entrepreneurs to adopt these soulful, nurturing strategies and witness the transformative impact on their business results. The episode serves as a compelling reminder that successful client attraction goes beyond mere strategy – it involves tapping into genuine, empathetic connections and embodying an authentic, supportive presence in all interactions.

In essence, by prioritizing sincere, meaningful relationships over transactional pursuits, entrepreneurs can truly embody the soulful, purposeful approach to client attraction advocated by Kavita Melwani. With this invaluable guidance, entrepreneurs are empowered to rise up as the leaders they were born to be, shining their light confidently and opulently in the business world.

To explore more insightful discussions on soulful entrepreneurship and thriving in business with authenticity and purpose, tune in to the Soulful Entrepreneurs Club podcast and embark on a transformative journey towards aligned, genuine success.

Key Topics of this Episode: One Strategy to Improve Your Client Attraction

Primary Topic: Importance of Having a Clearly Defined Client Attraction Strategy

  • The complexity of client attraction strategies
  • Nuances of attracting clients via social media
  • Different aspects of social media strategy to attract clients
  • Importance of authenticity in private messaging strategy
  • The impact of personal preferences on client attraction strategies
  • Nurturing connections and relationships in client attraction
    Primary Topic: Authentic and Genuine Client Attraction
  • Emphasis on authenticity in client attraction
  • Recognizing inauthentic and disingenuous strategies
  • The importance of nurturing genuine connections
  • Impact of personal energy and mindset on client attraction
  • Comparing authentic and inauthentic sales approaches
    Primary Topic: Building Genuine Relationships in Client Attraction
  • Importance of nurturing connections and relationships
  • Genuine support vs. seeking something from others
  • Impact of genuine energy in client interactions
  • Importance of genuine and helpful approach in client interactions
    If you have any further questions or need additional information, feel free to ask!

Analogy for This Episode: One Strategy to Improve Your Client Attraction

Imagine your marketing strategy is like baking a cake. You can’t just throw the ingredients together and hope for the best. Each ingredient represents a different aspect of your strategy, like the type of social media platform you use, the content you post, and the way you connect with people. Just as you carefully mix and measure the ingredients for a delicious cake, you need to carefully consider and tailor each aspect of your marketing strategy to create a compelling and authentic message.
But it’s not just about the ingredients; it’s also about how you bake the cake. Similarly, it’s not just about the marketing strategy but also about how you show up and nurture connections. Think of your energy and mindset as the heat that bakes the cake. If your energy is like a warm and welcoming oven, it will create a positive and inviting experience for your audience. But if your energy is like a rushed and impatient oven, it can leave your audience feeling uneasy and looking for the nearest exit. So, just as a well-baked cake depends on the right ingredients and the perfect temperature, a successful marketing strategy depends on the right elements and the positive energy you bring to it.

Transcript for This Episode:

Kavita Melwani [00:00:00]:

Kavita Melwani [00:00:00]:
My name is Kavita Melwani and I’m.

Kavita Melwani [00:00:02]:
A master certified success and business coach with two decades of experience as an entrepreneur and almost a decade as a coach. I want to personally welcome you to the Soulful Entrepreneurs Club podcast where my vision is to empower as many spiritually led businesses to run purposeful and profitable businesses aligned with true selves. I want you to confidently and opulently shine your light without the overwhelm, the stress or the burnout. Together, we will explore challenges that soulful entrepreneurs face and real, implementable solutions so you can step into your unique purpose and shine. It is possible to bridge the success you already have with the truest, soulful, mystical parts of yourself. Are you ready to rise up as.

Kavita Melwani [00:00:57]:
The leader you were born to be?

Kavita Melwani [00:00:59]:
Then join me, my soulful friends. The time is now for you to rise up and shine your light. The world needs you.

Kavita Melwani [00:01:08]:
Hello, soulful entrepreneurs. Welcome to this week’s episode.

Kavita Melwani [00:01:13]:
So people come to me and clients come to me all the time, and.

Kavita Melwani [00:01:19]:
Especially entrepreneurs with the question and the discussion about how to get clients right.

Kavita Melwani [00:01:27]:
And so it can be, sometimes when.

Kavita Melwani [00:01:29]:
I’m in a networking event, it can be like a sensitive topic that people kind of don’t want to ask directly.

Kavita Melwani [00:01:34]:
Because there may be a sense of they could be somewhat of a competitor or it’s kind of sheepish. You want to feel like you don’t.

Kavita Melwani [00:01:47]:
Know how to get clients. But really, I don’t think there’s anything.

Kavita Melwani [00:01:51]:
Wrong with learning from others and learning.

Kavita Melwani [00:01:53]:
New strategies and ways that you can attract clients to your business. The thing is, oftentimes when you ask people how they get clients, very few people have a clearly defined strategy. And when you really dive deeper into their strategy, there are a lot more.

Kavita Melwani [00:02:13]:
Layers than you can see.

Kavita Melwani [00:02:17]:
Okay, so let me give you some examples. So, for instance, if someone says that they use social media to attract their clients, that is a very nuanced strategy. There are so many aspects to attracting clients via social media. Do they, for instance, use Facebook, or do they use Instagram? Or do they use LinkedIn or they use TikTok? Do they use YouTube? What do they use first as their primary platform? Do they use more than one platform? And then you go on to saying, are you posting content on those platforms? And how often are you posting content? What type of content are you posting?

Kavita Melwani [00:03:02]:
And then beyond just posting content, what.

Kavita Melwani [00:03:06]:
Are the strategies that you are using? Are you using a direct message or private message strategy?

Kavita Melwani [00:03:14]:
Are you using a group?

Kavita Melwani [00:03:17]:
Like, do you have, for instance, a Facebook group? Do you go live. If you’re on Facebook, are you using your personal profile?

Kavita Melwani [00:03:25]:
Is your business page a type of business page that has you as a person or is it an actual company?

Kavita Melwani [00:03:36]:
Does it have your logo? What are the keywords you’re using in your social media profiles? And then how are you connecting with people if you’re messaging?

Kavita Melwani [00:03:45]:
Do you have a group on LinkedIn?

Kavita Melwani [00:03:49]:
Do you do events and how often.

Kavita Melwani [00:03:51]:
Do you do events and how much.

Kavita Melwani [00:03:52]:
Do you promote those events? If you do alive, do you promote the live? How much ahead of time? So do you see when somebody says something like, I use social media strategy? There are so many aspects to that. And then the other part of it is, for instance, I want to talk.

Kavita Melwani [00:04:10]:
About the direct message strategy a little bit.

Kavita Melwani [00:04:13]:

Kavita Melwani [00:04:14]:
So there are a lot of coaches, business coaches, business strategists, I would say.

Kavita Melwani [00:04:19]:
More so than coaches out there that.

Kavita Melwani [00:04:23]:
Are teaching that private message strategy.

Kavita Melwani [00:04:26]:
One of them is to find people’s profiles and connect with them.

Kavita Melwani [00:04:31]:
That would be ideal clients. And then you nurture that connection through messaging them, unfortunately, and you’ve probably had the similar experience, a lot of it.

Kavita Melwani [00:04:43]:
Is very fake, okay.

Kavita Melwani [00:04:47]:
And as a person that is empathic and sensitive, I can sense and read.

Kavita Melwani [00:04:52]:
Through a lot of the times, the BS, okay. And it is very disheartening when people are just obviously reaching out and doing like a blanket reach out.

Kavita Melwani [00:05:06]:
And then there’s all the bots that do the reach out and then there’s the strategy. Are you taking on new clients? Tell me about your coaching business.

Kavita Melwani [00:05:19]:
And it’s something I’m working on and.

Kavita Melwani [00:05:22]:
Not being annoyed by this, right. Because that tells something about me and.

Kavita Melwani [00:05:26]:
I know that I don’t like to bother people.

Kavita Melwani [00:05:27]:
So that is a trigger for me. And on the other hand, I can.

Kavita Melwani [00:05:33]:
Tell you that I am not going.

Kavita Melwani [00:05:35]:
To purchase invest in coaching when someone reaches out to me that way. If, when I invest in a coaching relationship, it’s because I know that person or I can refer to them or I trust that person or I’ve been.

Kavita Melwani [00:05:52]:
Following them for a while. I do spend some time with their content. I get to know them, see if.

Kavita Melwani [00:05:59]:
Their way of doing business, their strategies, just how they operate, how they show up is in alignment with who I am. And there have been times where I.

Kavita Melwani [00:06:10]:
Invest in a coach and it comes.

Kavita Melwani [00:06:13]:
From the place of fear, right?

Kavita Melwani [00:06:15]:
So it’s like an investment of like, oh, this person’s going to help me overcome all the things that I’m afraid of or that part of me that most likely because most of the coaches I’ve hired are. She has all the parts of me that I don’t have, and oftentimes that’s not a good match. Whenever I’ve really checked into my intuition.

Kavita Melwani [00:06:37]:
And hired from that place and trusting myself and trusting how I feel with.

Kavita Melwani [00:06:42]:
Person, it’s always worked out in a positive way. Of course, hiring a coach has always.

Kavita Melwani [00:06:48]:
Helped me in some way, shape or.

Kavita Melwani [00:06:49]:
Form, but some have been better outcomes than others.

Kavita Melwani [00:06:52]:

Kavita Melwani [00:06:53]:
So this is the same thing with. So when you think about any strategy.

Kavita Melwani [00:06:59]:
This is how it relates to what.

Kavita Melwani [00:07:00]:
I was talking about, about the private messaging strategy. When you think about a strategy that someone is teaching, is that a strategy.

Kavita Melwani [00:07:09]:
That you would respond to as a client?

Kavita Melwani [00:07:13]:

Kavita Melwani [00:07:13]:
So ask yourself that.

Kavita Melwani [00:07:15]:
And if it is, maybe you like getting direct messages.

Kavita Melwani [00:07:19]:
I mean, I’m not going to make.

Kavita Melwani [00:07:20]:
That assumption for you, but I’ll tell.

Kavita Melwani [00:07:22]:
You that I don’t like that and that’s not my way.

Kavita Melwani [00:07:25]:
And when people continue to engage with.

Kavita Melwani [00:07:28]:
Messages in a way that feels very not genuine and inauthentic, that actually makes me not want to work with the person.

Kavita Melwani [00:07:37]:

Kavita Melwani [00:07:37]:
Versus if you have a conversation that’s.

Kavita Melwani [00:07:40]:
Actually authentic and really want to get.

Kavita Melwani [00:07:42]:
To know people, if you’re coming from the place of I want to get to know this person, this person seems interesting. Maybe they could or could not be a client, but then let me connect with them. The thing is, with that strategy, to really get to know a person, that takes some time and a lot of.

Kavita Melwani [00:08:00]:
People, unfortunately not everyone, okay?

Kavita Melwani [00:08:03]:
But a lot of people that are using this strategy are using bots or are using this kind of a can responses. And it’s a numbers game, right?

Kavita Melwani [00:08:13]:
So they’re not looking for deep connections and really wanting to build a relationship and inviting and giving something for free to the person instead of selling them your program.

Kavita Melwani [00:08:26]:

Kavita Melwani [00:08:27]:
So if you want to connect with people using one of these strategies, think about how would you feel, how do you feel receiving messages? Would you feel better if you were.

Kavita Melwani [00:08:40]:
Given something of value, offered something of value, and then they nurture you through.

Kavita Melwani [00:08:47]:
Your other ways that you keep in touch. So when we are looking, going back to saying when we’re looking at how.

Kavita Melwani [00:08:56]:
A person is attracting clients, and even.

Kavita Melwani [00:08:58]:
If we ask them directly and they tell us there are lots of aspects to that that we don’t know, and then even when you’re looking at your marketing strategy, you want to be clear that you are looking at strategies that feel good to you. These are strategies that you would actually feel good doing. And if it’s something you want to try and you don’t feel good doing.

Kavita Melwani [00:09:21]:
Then working on why it doesn’t feel.

Kavita Melwani [00:09:24]:
Good to you, working on maybe the subconscious beliefs that are contributing to it, feeling not good or even the mindset and or the mindset about it.

Kavita Melwani [00:09:36]:

Kavita Melwani [00:09:36]:
And then approach it instead of just forcing the strategy. And so I want to offer something.

Kavita Melwani [00:09:44]:
That I see missing in most people’s.

Kavita Melwani [00:09:48]:
Marketing strategies that I speak to. Not all, of course, but most is the nurture part.

Kavita Melwani [00:09:54]:

Kavita Melwani [00:09:54]:
So there’s a lot of part about.

Kavita Melwani [00:09:57]:
Connecting with people, and there might be.

Kavita Melwani [00:10:00]:
Posting content, sharing workshops, but the connecting with people part can be missing. And the nurturing, I mean, is there, but the nurturing, those connections can be missing. So how are you nurturing connections that you have, your past clients, your current clients and your potential clients, and even just people, right. Just nurturing collection, build relationships and without the intention of getting something out of them. Because when you build relationships with that intention, the person can tell. So what if you show up with the idea of how can I help this person? How can I support this person? How can I contribute in some way, shape or form to make their life better? And so whatever marketing strategy you’re using, whether it’s the social media strategy or other strategies, which I’m going to talk more and more about that in this podcast, it’s really important for you to work on how you show up. How you show up makes a huge impact on the results that you are receiving. If all your strategies are not working in the way that you would like, first, of course you can look at the strategy, but then the energy of how you show up, the mindset of how you show up, people can tell, right?

Kavita Melwani [00:11:30]:
So can you imagine, like, this happened to me recently, I went into a store to buy something. And if you go to some stores.

Kavita Melwani [00:11:40]:
Where some people have commission.

Kavita Melwani [00:11:43]:
You can sense when they’re like, some people see that as, oh, God, I got to make a sale.

Kavita Melwani [00:11:48]:
I got to make a sale where another person that’s in the same scenario sees you and wants to help you, right? And so there’s a different energy that happens when they approach you and say, can I help you find something?

Kavita Melwani [00:12:02]:
So one of them came immediately as.

Kavita Melwani [00:12:04]:
I walked in the door. I literally didn’t have time to even look, right?

Kavita Melwani [00:12:08]:
And I could feel, and I was.

Kavita Melwani [00:12:10]:
Kind of like almost wanted to leave the store.

Kavita Melwani [00:12:13]:
That was the feeling that I had.

Kavita Melwani [00:12:14]:
But I needed something, so I just kept looking around.

Kavita Melwani [00:12:17]:
And then I actually did end up leaving because I didn’t find what I needed.

Kavita Melwani [00:12:21]:
I went to another store, and in this store, I was looking around. And then the person came up to me and said, well, first they welcomed me to the store and they said, are you looking for something specific or are you just looking around? And I told them, well, I’m looking around for now.

Kavita Melwani [00:12:42]:
And they’re like, well, if you need me, this is my name and I.

Kavita Melwani [00:12:46]:
Can help you find whatever you need, okay? And so that just put my nervous system at ease and I was ready to look. And that’s the energy that you want when you are marketing, when you’re talking to clients, when you’re talking to potential clients, and even just talking to other business owners, when you’re networking and connecting and building relationships. So the nurturing piece and the energy of how you show up, if you can take those things from today’s podcast and apply them, I guarantee you will see changes is in your results of your business. So until next time, take good care. Bye.

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